Business consulting+Internet+Content = Regular Income
I manage an online company that provides help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses across the globe and whenever I explain to people what I do, I often get asked the same question “Given my what I know, how could I monetize it and make an income from small business consulting? I’m always happy to provide advice as I am fortunate enough to spend best part of my day interacting with small business owners and workforce happy to to communicate their issues.
This is what I tell them:
The digital world is a great place for finding customers and it makes it simple to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them resolve key challenges.
Information marketing – package and sell your expertise to businesses through the Internet
What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The software to construct professional standard content are readily available on the network. Constructing a educational piece in easy to consume digital formats is now simple and inexpensive. You just have to be prepared to spend a bit of time learning and practicing with the tools. material] that you can either sell or give away to get your target customer’s attention.
Commence by determining your overall goal. Consultancy and Information marketing compliment each other and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be valuable to others then make a no longer than 120 secs video to explain yourself and your expertise to your market. Unless you know the market exact problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Continual interaction with your list will help you discover people’s needs that will help you define what to sell. The more people on your list the more consulting and information marketing opportunities you will find. If you would like to find out more about how to do this then follow any of the links in this article. I would be more than willing to help you.